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arrow_back What are the best ways for a new accountancy practice to gain business clients?

in Accounting practice issues Accounting Expert
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Having started a new accountancy practice in London and not really interested in working with self-employed clients, what are some good ways to begin getting business clients? What are some ways to differentiate from the competition? Advertising and marketing budget is obviously rather limited.

1 Answer

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Attracting new clients to a new accountancy practice is bound to take some time, as trust and connection needs to be built up, with clients looking for both quality and security.

 Some steps you could take to attract business clients and differentiate from the competition are the following:

  •   Optimize your website to rank in Google search results, by utilising a SEO expert. This will mean that people searching for the services you provide will be able to find you easily. Build up your website to be easily accessible and have all the information a potential client might be looking for clearly, to ensure that anyone looking, will feel persuaded to call

  •  Present seminars where you can talk about accounting / tax law changes or areas where you are specialised in, providing both education and building your presence in the industry, as well as proving your credibility

  •  Locate and attend various networking events / groups / seminars, trying to promote your business and get your face out there. Try to make real connections with people and have meanigful conversations

  •  Get certified in accounting softwares, such as QuickBooks or Xero, which will allow you to display your profile on the Find-an-Advisor website

  •  Set up LinkedIn and Facebook profiles to build network and increase the amount of people you can reach out to. You can even pay for LinkedIn ads with numerous targeting options

  •  Join a co-working space where you can meet other businesspeople who may need your services or introduce you to new connections

  •  Join online freelancer marketplaces, such as Upwork, where you can register as a business and find new clients. As you get more reviews, you can find more clients and charge more for your work

  • Employ new and unique talent. If your budget allows it, you could employ someone with specific skills which could help differentiate you to new client pitches

Accounting Guru
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